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Why every business should have a brand presentation template

August 12, 2021

Remember when you had to make an important presentation about your brand but you used a
generic PowerPoint template? Remember the frantic moments you spent copying and pasting your logo on all slides? We've all been there before. Fortunately, it's easier than ever to have a brand presentation template customized for your business.

In this article, we will go over what a brand presentation template is and why you should have
one.

What is a brand presentation template?

A brand presentation template is a template that is geared towards your brand's specific needs.
Branding your presentation will make it stand out. It's more memorable to audience members, which could lead to increased sales or brand recognition. It also makes presenting a lot easier because you are able to use brand colors in your slides as well as customize logos with ease. Brand presentation templates aren't just for PowerPoint slides. You can use brand presentation templates for Excel sheets, Word documents, and more.

Why should I have a brand presentation template?

Every business should have a brand presentation template because it can help make your business stand out. With instant access to services like Google Slides and Microsoft PowerPoint, it's easier than ever to make a slideshow. A brand presentation template is what distinguishes your business from an amateur's. Whether you're looking to brand your presentation with colors or logos, a brand template has got you covered. A brand presentation template is also perfect for translating the brand voice  into an entire brand experience. This includes templates for different types of content like blogs and social media posts.

What can I use a brand presentation template for?

Brand presentation templates can be used for all sorts of applications. They can be used for the following types of content, including but not limited to:

  • Word documents
  • PowerPoint slides
  • Excel sheets
  • Email
  • Social media posts
  • Pitch decks
  • And more

In addition, not having a brand presentation template is a missed opportunity for marketing. That's because putting your brand on anything you present to your audience builds brand recognition and helps you stand out as a brand.

It's proven that brands that stand out have increased sales, as "brand consistency can increase sales by 23% on average." Something as simple as your logo on a PowerPoint can make your business more revenue. A brand presentation template reinforces the positive aspects of your business to the mind of the customer.

How to make a brand presentation template

When making a brand presentation template, the very first thing you should do is come up with
the brand identity. This involves coming up to a company's brand standards and guidelines. They are the foundation of your presentation template. Making sure that you have consistency in typography is also important when creating your brand presentation template. You want people who are viewing it to know immediately that this is from your business without even having to think about it. You know who's behind the Golden Arches when you see them. You know what company this is
when you see font stylized such as the image below.

Coca Cola Brand presentation

Equally speaking, whatever you're presenting to stakeholders should have the same elements as your main brand does. If you have a certain font and color scheme you use, keep it that way for your templates.

The cost of inconsistency

You may think that not branding your digital assets isn't a big issue. That it's okay to have various PowerPoints with inconsistent logos and color schemes. But there's a major cost to inconsistency. In a survey from Demand Metric, 29% of respondents said that brand inconsistency can "interrupt or slow down [the] sales cycle." A whopping 56% of respondents agreed that it "damage[s] credibility."

impact of inconsistent brand usage

Brand inconsistency is an enormous problem in the marketplace, as 50% of companies' Office documents "are not compliant with corporate design." By having a brand presentation template, you get to avoid the potential cost of inconsistency.

Conclusion

It’s easier said than done to have a solid brand presentation template, but it’s definitely possible.
After all, you’re already ahead of half the market if you have consistent brand presentation
templates.

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