MarTech - short for marketing technologies - are tools that support all areas of marketing. With increasing digitization, their relevance in everyday business is growing. MarTech tools help with content planning, implementation of SEO, content management, campaign evaluation and optimization.
The number of existing tools is in the high four-digit range. So, before you decide on a new tool for your MarTech stack, you must do some research. What better way to do that than with a MarTech event? There you can clarify your questions and collect further information. Which tool fits my existing stack? Does a tool have all the features I need? What are the trends?
Events about digital marketing do not necessarily include MarTech in their agendas, even though there are many tools to make a marketer’s life easier. Every year, many new tools join the market. Companies introduce them during events, fairs, conferences, and exhibitions. Tools that were top-rated just a short while ago, might already have to make place for new ones that consider new social media algorithms for example.
Los Angeles is just one example for this particular MarTech event – Techspo events happen all over the US. Theory and inspiration are the main drive for DigiMarCon West, whereas Techspo puts their focus on showcasing new MarTech, AdTech, and SaaS technology, and providing testing opportunities for new technologies. A good portion of the event’s agenda is either networking or technology training sessions.
It is a desirable event for students and professionals such as marketers, business developers, founders and business owners, brand experts, and web project managers But really the event seems interesting for anyone whose job relies on technology and customer interaction.
This year’s agenda of the Strategic Marketing Summit centers on MarTech tools and strategies to deepen connections with customers, as well as optimizing marketing for current and future trends. It is the largest event of its kind and will take place under the theme of “Redefining the Consumer-Brand Relationship: Personal, Meaningful, Purpose-Driven.” 50 leading marketing virtuosos are confirmed as speakers and will share their experiences and ideas, including experts from the companies Fender, intel, EA, Sephora, indeed, and Kohl’s.
The conference focuses on data analysis and marketing optimization and improving customer experience. Interesting in terms of MarTech are the following two keynote presentations, which both take place on the first day of the event.
Most of the data-focused presentations are interesting to MarTech experts as well, as the trend for 2022 predicts data security and personalization as key topics. Companies face a big challenge making the customer feel like their data is safe with you. The Strategic Marketing Summit is a good event to exchange tactics with fellow experts.
Marketing automation also plays a big in marketing technologies. But most marketing automation tends to address customer-oriented strategies instead of how to increase efficiency for their marketing teams. For your convenience, we have created an overview for marketing automation.
With summer camp as this year’s theme, MarTech event MozCon returns in person this summer. Networking plays a big role in this event. There are welcome and closing parties and of course networking opportunities and activities throughout, which provide opportunities to exchange ideas with speakers and peers.
This year’s lineup includes communication and marketing experts from companies like Wix, Uber, Papier, Stacker Studio, and Dialpad, to name a few examples.
Besides the in-person tickets, livestream tickets are available. MozCon will also edit the streams and make them available as on-demand content.
This MarTech event includes workshops, sessions, and masterclasses to sharpen marketers’ skillsets so they can adapt to the ever-evolving digital environment. The summit has hosted speakers and marketing experts from companies like Disney, Microsoft, Google, and Amazon. It is not limited to Atlanta and takes place in cities all over the US.
There will be an exhibition area where MarTech vendors introduce their solutions for all facets of online marketing. More than 15,000 attendees are expected this year, either in person or digitally. Professionals who usually attend include:
Here, participants will encounter the latest AdTech, MarTech, and SaaS technologies. The conference will focus on digital marketing best practices, current trends, solutions, strategies, and networking. No specific speakers have been announced yet. In past years, experts from companies such as Adobe, Airbnb, Facebook, Ford, LinkedIn, PayPal, Starbucks Coffee, and Spotify have attended. The event can be attended both online and in-person. This year, the conference will cover topics such as:
Source: Inbound
2022 marks the first year that this conference – sponsored by MarTech giant Hubspot – is hosted as a hybrid event. People from over 161 countries will attend and exchange their thoughts on topics regarding sales, customer success, revenue operation and of course marketing technology. In 2021 it featured many interesting keynote presentations and case studies which are still available for ticket holders as on-demand streams, on topics like:
With Marketing Automation, one of the main topics of this conference is MarTech. The conference attaches great importance to the educational aspect of its sessions and acts strongly against any attempts to only advertise own tools. Where such an attempt is obvious, you must set out good arguments in your application as a speaker.
This year topics will include:
The conference will take place exclusively online. It can be attended as a live stream, and all content will also be available on-demand afterwards. Also noteworthy about the conference and its content? They are absolutely free!
While this MarTech event took place from February 28 to March 1, 2022, the organizers have made the discussions and lectures available on-demand. The event hosted more than 90 speakers, all experts in marketing and media. Speakers included Christopher Park, Senior Program Manager at Microsoft; Chris Hawk, Media Strategy and Investment Performance Director at Papa Johns; Anil Charavarthy who is President of digital experience business at Adobe; Aneesh Raman, Head of Strategic Communications at LinkedIn; Carrie Tharp of Google Inc.; Travis Scoles of Paramount; Christina Shareef of Reddit; to name only very few of the speakers.
Especially relevant for anyone interested in MarTech is the session with Joe Stanhope, Andrew Richardson, Vanessa Diaz, and Rochelle Seidener titled “Move beyond marketing to optimize your tech stack”.
The great thing about globalization is the opportunity for worldwide communication of MarTech trends. The Marketing Technology Expo takes place in London, UK, but lectures are globally available for on demand streaming.
This conference’s stages are divided by topics. For example, in 2021 there was a stage called Marketing Technology Theater, sponsored by Cognism. The other main topics of the event included data organization and analyzation, ad optimization, B2B marketing, and content strategy. For MarTech-interested people talks like the following are available for streaming:
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