Whether it’s a pitch, an internal meeting, or a conference, presentations are a fundamental aspect of corporate communication. With the rapid advancements in Artificial Intelligence (AI), one pressing question arises: How can AI already support the creation and delivery of presentations, and where are its limits?
In this article, we take a look at the three central elements of every presentation - content, slides, people - and show what role AI can play in each.
Algorithms and AI tools are increasingly changing how we communicate. In contrast, presentations remain a deeply human form of exchange - sentences are often improvised, in very few cases presentations are absolutely perfect, but that is precisely why they are authentic. AI cannot replace this authenticity, but it can help with preparation - especially with the tasks that many people don't like to do: Sorting content, collecting ideas, preparing visualizations.
These tools accelerate the process, so you don’t have to start from scratch. However, it’s crucial to remember that AI doesn’t work independently. Great results are always the product of collaboration between humans and AI. While AI provides efficiency, the creative and strategic direction is firmly in your hands.
“Content first” is the guiding principle: only when the content is ready you should move on to design. This not only saves time as content revisions don't mess up the entire deck, but also prevents the creation of pretty but empty slides.
AI tools can also help you to develop suitable visualization approaches for your content. Whether classic diagrams and tables or more creative formats such as infographics and visual storytelling - for example with comic figures or symbolic images - the possibilities are endless. For example, try asking ChatGPT a specific question: “I would like to present the advantages of remote work on a slide. Which form of visualization is suitable for this?” You will usually receive specific suggestions - including suitable formats, examples and an assessment of the strengths and weaknesses of the respective presentation.
However, current AI tools often reach their limits when it comes to actually implementing these suggestions:
Corporate design challenges: One of the biggest weaknesses of many AI tools is the lack of ability to create corporate design-compliant suggestions. Although they often provide generic solutions, these usually do not match the individual design specifications of a company. Additional (software) solutions or manual adjustments are therefore required for precise and consistent implementation.
Simplistic and uninspired designs: AI tools often deliver very simple and uncreative designs in the actual implementation. The designs often no longer match the content. For an inspiring and innovative design, considerable reworking or the use of specialized design software is often necessary.
If you don't like speaking in front of an audience, you can use tools such as HeyGen to have a presentation recorded as a video avatar. The AI creates authentic-looking speech scenes from a short video and a script - even in different languages or dialects.
This is helpful for international communication - but the personal appearance remains irreplaceable.
Conclusion: AI can give feedback and offer alternatives - but it cannot be authentic and spontaneous. Presentations are and remain a live moment.
AI is revolutionizing the way we prepare presentations - from brainstorming to structure and visualization. But one thing remains clear: the direction, the why and the impact - all of this comes from you.
Use AI as a sparring partner, not as a substitute. It helps to save time, develop ideas and speed up processes. But: the courage to be imperfect is more in demand than ever. Because real impact does not come from perfection, but from personality.