A corporate design relaunch can quickly turn into a mammoth task with many challenges to overcome. One important job is successfully implementing a corporate design relaunch in Microsoft 365 applications. In this article you will learn what challenges you will face and how to deal with them. In addition, we will show you a video that demonstrates what a corporate design relaunch in different Microsoft applications can look like.
A corporate design relaunch is a massive undertaking. Besides a new definition of the brand strategy, the relaunch needs a design manual that sets out the new design guidelines. In addition, the budget must be agreed and personnel consulted. Frequently, external companies or agencies manage a corporate design relaunch. Internal and external communication needs attention. You must explain the new brand appearance to your employees and your customers.
(You can find additional information in our e-book "Corporate Design Management Success Factors")
A corporate design relaunch presents companies with 4 major challenges regarding Microsoft:
empower® can help. empower® is a comprehensive add-in suite that integrates directly into Microsoft. It includes a central library for all documents and templates, a central e-mail signature management system, and many productivity tools. With empower® you can easily provide your colleagues with new templates, transfer existing documents to a new design with just a few clicks (Design Check), and simplify future adjustments to the corporate design.
In our last live webinar on the topic "How to make your corporate design relaunch a success" our experts explained how empower® supports a company-wide corporate design relaunch and how a first day after the relaunch could look like in Microsoft. We showed how to successfully master implementation of a corporate design relaunch in different Microsoft applications, with the help of empower®.
After watching the video, you may wonder what the road to empower® might look like?
A corporate design relaunch presents your company with many challenges. It involves a great deal of communication and coordination. This includes the adaptation of Microsoft templates and existing content of the individual Microsoft applications. empower® supports you in the migration of slides, documents, and signatures into a new design and considerably reduces the effort of a relaunch.
We would be happy to show you empower® in a personal demo. Click "Get started" to contact us without obligation, to start a conversation about how we can help.
We also recommend you to check out our rebranding guide.