With the following information we would like to give you as an “affected person” an overview of the processing of your personal data by us and your rights under the Data Protection Act. A use of our internet pages is basically possible without the input of personal data. However, if you wish to use special services of our company through our website, it may be necessary to process your personal data. If the processing of personal data is required and there is no legal basis for such processing, we will generally obtain your consent.
We have implemented many technical and organizational measures as controllers in order to ensure the most complete protection possible for personal data processed through this website. Nevertheless, Internet-based data transmissions can generally have security holes, so that absolute protection can not be guaranteed. For this reason, you are free to transmit personal data to us in alternative ways, such as by phone or by post.
2. Responsible expert
Responsible within the meaning of the DS-GVO is the:
empower GmbH, Im Mediapark 8, 50670 Cologne
Telephone: +49 221 99 37 85-0
Head of the responsible office: Fabian Willebrand, Stephan Kuhnert
3. Data Protection Officer
The data protection officer can be reached as follows:
If you have any questions or suggestions regarding data protection, you can contact our data protection officer at any time.
- personal data
Personal data is any information that relates to an identified or identifiable natural person. A natural person is considered to be identifiable who, directly or indirectly, in particular by association with an identifier such as a name, an identification number, location data, an online identifier or one or more special features, expresses the physical, physiological, genetic, mental, economic, cultural or social identity of this natural person can be identified.
- affected person
Affected person is any identified or identifiable natural person whose personal data is processed by the controller (our company).
Processing means any process or series of operations related to personal data, such as collecting, collecting, organizing, organizing, storing, adapting or modifying, reading, querying, using, with or without the aid of automated procedures; disclosure by submission, dissemination or other form of provision, reconciliation or association, restriction, erasure or destruction.
- restriction of processing
Restriction of the processing is the marking of stored personal data with the aim to limit their future processing.
Profiling is any kind of automated processing of personal data that consists in using that personal information to evaluate certain personal aspects relating to a natural person, in particular aspects relating to job performance, economic situation, health, personal To analyze or predict preferences, interests, reliability, behavior, whereabouts or relocation of that natural person.
Pseudonymization is the processing of personal data in such a way that personal data can no longer be attributed to a specific data subject without the need for additional information, provided that such additional information is kept separate and subject to technical and organizational measures to ensure that the personal data not assigned to an identified or identifiable natural person.
The processor is a natural or legal person, public authority, agency or other body that processes personal data on behalf of the controller.
Recipient is a natural or legal person, agency, agency or other entity to whom Personal Data is disclosed, whether or not it is a third party. However, authorities which may receive personal data under Union or national law in connection with a particular mission are not considered as beneficiaries.
Third is a natural or legal person, public authority, body or body other than the data subject, the controller, the processor and the persons authorized under the direct responsibility of the controller or the processor to process the personal data.
Consent is any voluntarily given and unambiguously expressed in the form of a statement or other unambiguous confirmatory act by the data subject for the particular case, by which the data subject indicates that they consent to the processing of the personal data concerning him / her is.
5. The legal basis of the processing
Art. 6 para. 1 lit. A DS-GMO serves our company as the legal basis for processing operations where we obtain consent for a particular processing purpose.
If the processing of personal data is necessary to fulfill a contract of which you are a party, as is the case, for example, in processing operations necessary for the supply of goods or the provision of any other service or consideration, the processing is based on Art. 6 para. 1 lit. b DS-GMO.The same applies to processing operations that are necessary to carry out pre-contractual measures, for example in cases of inquiries regarding our products or services.
If our company is subject to a legal obligation which requires the processing of personal data, such as the fulfillment of tax obligations, the processing is based on Art. 6 para. 1 lit. c DS-GMO.
In rare cases, the processing of personal data may be required to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor to our premises were injured and his or her name, age, health insurance or other vital information would have to be passed on to a doctor, hospital or other third party. Then processing would be based on Art. 6 para. 1 lit. d DS-GMO are based.
In the end, processing operations could be based on Art. 6 para. 1 lit. f DS-GMOs are based. On this legal basis, processing operations that are not covered by any of the above legal bases are required if processing is necessary to safeguard the legitimate interests of our company or a third party, unless the interests, fundamental rights and fundamental freedoms of the person concerned prevail. Such processing operations are particularly allowed to us because they have been specifically mentioned by the European legislator. In that regard, he considered that a legitimate interest could be assumed if you are a customer of our company (Recital 47, second sentence, DS-BER).
Within the framework of processing on our behalf, a third party provider provide us with hosting and presentation services for our website. We use the following service provider for hosting the respective website:
HubSpot, Inc., 25 First Street, 2nd Floor, Cambridge, MA 02141, USA
The service provider is based in the USA and it is certified under the EU-US Privacy Shield. A current certificate can be viewed here. As a result of this agreement between the US and the European Commission, the latter has established an adequate level of data protection for companies certified under the Privacy Shield. Further, we have agreed the application of EU standard data protection clauses with other service providers based in a country outside the EU or the EEA in order to provide suitable guarantees pursuant to art. 46 para. 2 lit. c GDPR.
All data collected in the context of the use of these web pages or in forms provided for the purposes as described below are processed on the servers of the respective service provider. Processing on other servers only takes place as described within this privacy statement.
6.2 SSL / TLS encryption
This site uses an SSL or Web site to ensure the security of the data processing and to protect the transmission of confidential content, such as orders, login details or contact requests that you send to us as the operator. TLS encryption. An encrypted connection can be recognized by the fact that the address bar of the browser contains an “https: //” instead of an “http: //” and the lock symbol in your browser bar.
If SSL or TLS encryption is enabled, the data you submit to us can not be read by third parties.
6.3 Data collection when visiting the website
In the case of merely informative use of our website, ie if you do not register or otherwise provide us with information, we will only upload data that your browser transmits to our server (in so-called “server log files”). Our website collects a series of general data and information each time a page is accessed by you or an automated system. This general data and information is stored in the log files of the server. Can be recorded the
- used browser types and versions,
- the operating system used by the accessing system,
- the website from which an accessing system comes to our website (so-called referrers),
- the sub-web pages, which are accessed via an accessing system on our website,
- the date and time of access to the website,
- a shortened Internet Protocol address (anonymized IP address),
- the internet service provider of the accessing system.
When using this general data and information, we draw no conclusions about your person. Rather, this information is needed to
- to deliver the contents of our website correctly,
- to optimize the content of our website as well as the advertising for it,
- to ensure the permanent functioning of our IT systems and the technology of our website as well
- to provide law enforcement with the necessary information for prosecution in the event of a cyberattack.
This collected data and information is therefore statistically evaluated by us on the one hand and furthermore with the aim of increasing the data protection and data security in our company in order to ultimately ensure an optimum level of protection for the personal data we process. The anonymous data of the server log files are stored separately from all personal data provided by an affected person.
The legal basis for data processing is Art. 6 para. 1 p. 1 lit. f DS-GMO. Our legitimate interest follows from the data collection purposes listed above.
7. Transfer of data to third parties
A transfer of your personal data to third parties for purposes other than those listed below does not take place.
We only share your personal information with third parties if:
- you your according to Art. 6 para. 1 p. 1 lit. a DS-GVO have given express consent to
- the disclosure pursuant to Art. 6 para. 1 sentence 1 lit. f DS-GVO is permitted to safeguard our legitimate
- nterests and there is no reason to believe that you have an overriding interest in not disclosing your data,
- in the event that disclosure pursuant to Art. 6 para. 1 sentence 1 lit. c DS-GMO is a legal obligation, as well
- this is legally permissible and according to Art. 6 para. 1 sentence 1 lit. b DS-GVO is required for the settlement of contractual relationships with you.
8. Contents of our website
8.1 contact / contact form
When contacting us (eg via contact form or email), personal data is collected. Which data are collected in the case of a contact form can be seen from the respective contact form. These data are stored and used solely for the purpose of answering your request or for establishing contact and the associated technical administration. The legal basis for processing the data is our legitimate interest in answering your request in accordance with Art. 6 para. 1 lit. f DS-GMO. If your contact is aimed at concluding a contract, then additional legal basis for the processing is Art. 6 para. 1 lit. b DS-GMO. Your data will be deleted after final processing of your request, this is the case if it can be inferred from the circumstances that the matter in question is finally clarified and provided that no statutory storage requirements are in conflict.
We have engaged a service provider for the technical processing of your inquiries on our behalf. This service provider is based in the USA and is certified under the EU-US Privacy Shield. As a result of this agreement between the US and the European Commission, the latter has established an adequate level of data protection for companies certified under the Privacy Shield.
8.2 Services / Digital Goods
We only transfer personal data to third parties if this is necessary within the scope of the contract, for example to the bank responsible for processing the payment.
A further transmission of the data does not take place or only if you have expressly consented to the transmission. A transfer of your data to third parties without explicit consent, such as for advertising purposes, does not occur.
The basis for data processing is Art. 6 para. 1 lit. b DS-GVO, which allows the processing of data to fulfill a contract or precontractual measures.
9. Newsletter distribution
9.1 Newsletter distribution to existing customers
If you have provided us with your email address when purchasing goods or services, we reserve the right to send you regular offers for similar goods or services, such as those already purchased, from our range by email. For this we do not have to obtain separate consent from you in accordance with § 7 Abs. 3 UWG. In this respect, data processing takes place solely on the basis of our legitimate interest in personalized direct mail in accordance with Art. 6 (1) lit. f DS-GMO. If you have initially objected to the use of your email address for this purpose, we will not send you a mail. You are entitled to object to the use of your email address for the purpose described above at any time with effect for the future by a message to the person named in the beginning. For this purpose, you only have to pay delivery costs according to the basic rates. Upon receipt of your objection, the use of your email address for advertising purposes will cease immediately.
The newsletter is sent on our behalf by service provider to whom we pass on your email address for this purpose. The newsletter is sent via a service provider based in the USA, it is certified under the EU-US Privacy Shield. As a result of this agreement between the US and the European Commission, the latter has established an adequate level of data protection for companies certified under the Privacy Shield.
9.2 Advertising Newsletter
On our website you are given the opportunity to subscribe to the newsletter of our company. Which personal data is transmitted to us when ordering the newsletter, results from the input mask used for this purpose.
We inform our customers and business partners at regular intervals by means of a newsletter about our offers. The newsletter of our company can only be received by you if
- You have a valid email address and
- you have registered for newsletter shipping.
For legal reasons, a confirmation email will be sent to the email address registered by you for the first time for the newsletter. This confirmation email serves to check whether you, as the owner of the email address, have authorized the receipt of the newsletter.
When registering for the newsletter, we also store the IP address of your Internet service provider (ISP) of the IT system you used at the time of registration and the date and time of registration. The collection of this data is necessary to understand the (possible) misuse of your email address at a later date and therefore serves our legal protection.
The personal data collected in the context of registering for the newsletter will be used exclusively to send our newsletter. Subscribers to the newsletter may also be notified by email if this is necessary for the operation of the newsletter service or registration, as might be the case in the event of changes to the newsletter or technical changes. There will be no transfer of the personal data collected as part of the newsletter service to third parties. Subscription to our newsletter may be terminated by you at any time. The consent to the storage of personal data that you have given us for the newsletter can be revoked at any time. For the purpose of revoking the consent, there is a corresponding link in each newsletter. It is also possible to unsubscribe at any time directly from our newsletter via our website or to inform us in a different way.
The legal basis of data processing for the purpose of sending out newsletters is Art. 6 para. 1 lit. a DS-GMO.
9.3 Newsletters Tracking
Our newsletters contain so-called counting pixels. A counting pixel is a miniature graphic that is embedded in such emails that are sent in HTML format to enable log file recording and log file analysis. This allows a statistical evaluation of the success or failure of online marketing campaigns.Based on the embedded pixel, the company can detect if and when an email was opened by you and which links in the email were called up by you.
Such personal data collected via the counting pixels contained in the newsletters are stored and evaluated by us in order to optimize the newsletter distribution and to better adapt the content of future newsletters to your interests. This personal data will not be disclosed to third parties. A deregistration from the receipt of the newsletter, we interpret automatically as a revocation.
Such an evaluation is carried out in accordance with Art. 6 para. 1 lit.f DS-GVO on the basis of our legitimate interests in the display of personalized advertising, market research and / or customized design of our website.
10. Web analytics
10.1 Facebook Pixel (Custom Audience)
This website uses the “Facebook Pixel” of Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA (“Facebook”). In the case of explicit consent, this may track the behavior of users after they have seen or clicked on a Facebook ad. This process is designed to evaluate the effectiveness of Facebook advertisements for statistical and market research purposes and may help to optimize future advertising efforts.
The data collected is anonymous to us, so do not provide us with any conclusions about the identity of the users. However, the data are stored and processed by Facebook, so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes, according to the Facebook data usage directive (https://www.facebook.com/about/privacy/ ). You can enable Facebook and its affiliates to display ads on and off Facebook. It may also be stored for these purposes, a cookie on your computer. These processing operations are carried out exclusively upon granting the express consent in accordance with Art. 6 para. 1 lit. a DS-GMO.
A consent in the use of the Facebook pixel may only be declared by users who are older than 13 years old. If you are younger, we ask that you ask your guardians for permission.
Based in the US, Facebook Inc. is certified to the US Privacy Shield, which ensures compliance with the level of data protection in the EU.
10.2 Google Analytics
Our websites use Google Analytics, a web analytics service provided by Google Inc. (1600 Amphitheater Parkway, Mountain View, CA 94043, USA, hereinafter “Google”). ). In this context, pseudonymised usage profiles are created and cookies (see point 4) are used. The information generated by the cookie about your use of this website such as
- Browser type / version,
- used operating system,
- Referrer URL (the previously visited page),
- Host name of the accessing computer (IP address),
- Time of server request,
are transmitted to a Google server in the US and stored there. The information is used to evaluate the use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage for the purposes of market research and tailor-made website design. This information may also be transferred to third parties if required by law or if third parties process this data in the order. Under no circumstances will your IP address be merged with any other data provided by Google. The IP addresses are anonymized, so that an assignment is not possible (IP masking).
You can prevent the installation of cookies by setting the browser software accordingly; however, we point out that in this case not all features of this website may be fully exploited.
The use of Google Analytics takes place in the interest of optimization and needs-based design of our website. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f DS GMO.
You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) and the processing of this data by Google by downloading and installing a browser add-on.
As an alternative to the browser add-on, especially for browsers on mobile devices, you can also prevent detection by Google Analytics by clicking on the following link: Deactivate Google Analytics. An opt-out cookie will be set that will prevent the future collection of your data when you visit this website. The opt-out cookie is only valid in this browser and only for our website and is stored on your device. If you delete the cookies in this browser, you must set the opt-out cookie again.
For more information about privacy related to Google Analytics, see the Google Analytics Help Center.
11.1 Google (AdWords) Remarketing
Our website uses the features of Google AdWords Remarketing to advertise this site on Google’s search results, as well as third party websites.Provider is the Google LLC., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA (“Google”). For this purpose, Google sets a cookie in the browser of your device, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you visit.The processing is based on our legitimate interest in optimally marketing our website in accordance with Art. 6 para. 1 lit. f DS-GMO.
Any further processing will only take place if you have agreed with Google that Google’s Internet and App Browsing history will be linked to their Google Account and information from their Google Account will be used to personalize ads they view on the Web , In this case, when you log in to Google during the page visit of our website, Google uses your data with Google Analytics data to create and define audience lists for cross-device remarketing. To do this, Google will temporarily associate your personal information with Google Analytics data to create audiences.
You can permanently disable the setting of cookie cookies by downloading and installing the browser plug-in available at the following link: https://www.google.com/settings/ads/onweb/
Alternatively, you can visit the Digital Advertising Alliance at www.aboutads.info to find out about setting cookies and how to make settings. Finally, you can set your browser so that you are informed about the setting of cookies and individually decide on their acceptance or exclude the acceptance of cookies for specific cases or in general. Failure to accept cookies may limit the functionality of our website.
US-based Google LLC is certified under the US Privacy Shield, which ensures compliance with the level of data protection in the EU.
11.2 Google AdWords with Conversion Tracking
We have integrated Google AdWords on this website. Google AdWords is an Internet advertising service that allows advertisers to run both Google and Google Network search engine results. Google AdWords allows an advertiser to pre-set keywords that will display an ad on Google’s search engine results only when the search engine retrieves a keyword-related search result. In the Google Network, ads are distributed on topical web pages using an automated algorithm and according to pre-defined keywords.
The operating company for the services of Google AdWords is Google Inc., 1600 Amphitheater Pkwy, Mountain View, CA 94043-1351, USA.
The purpose of Google AdWords is to promote our website by displaying interest-based advertising on third-party websites and in the search engine results of Google’s search engine and by displaying advertisements on our website.
If you reach our website via a Google ad, a so-called conversion cookie will be stored on your IT system by Google. A conversion cookie will expire after thirty days and will not be used for your identification. About the conversion cookie is, if the cookie has not yet expired, traced whether certain sub-pages, such as the shopping cart from an online shop system, were accessed on our website. The conversion cookie allows both us and Google to understand whether a user who came to our website through an AdWords ad generated revenue, ie, completed or canceled a purchase.
The data and information collected through the use of the conversion cookie are used by Google to create visitor statistics for our website. These visit statistics are then used by us to determine the total number of users who have been sent to us through AdWords ads, in order to determine the success or failure of each AdWords ad and to optimize our AdWords ads for the future , Neither our company nor any other Google AdWords advertiser receives any information from Google that could identify you.
The conversion cookie stores personal information, such as the websites you visit. Whenever you visit our website, your personal information, including the IP address of the Internet connection you use, will be transferred to Google in the United States of America. This personal information is stored by Google in the United States of America. Google may transfer such personal data collected through the technical process to third parties.
You can prevent the setting of cookies through our website at any time by means of an appropriate setting of the Internet browser used and thus permanently contradict the setting of cookies. Such an attitude of the used Internet browser would also prevent Google from setting a conversion cookie on your IT system. In addition, a cookie already set by Google AdWords can be deleted at any time via the Internet browser or other software programs.
You may also opt out of Google’s interest-based advertising. To do this, you need to go to www.google.com/settings/ads from your internet browser and make the settings you want.
Such evaluation is carried out, in particular, in accordance with Art. 6 para. 1 lit.f DS-GVO on the basis of our legitimate interests in the display of personalized advertising, market research and / or customized design of its website.
11.3 LinkedIn Advertising
Our website uses features of the LinkedIn network. Providers is LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, United States. Each time you visit one of our pages that contains LinkedIn features, it will connect to LinkedIn servers. LinkedIn is informed that you have visited our website with your IP address. If you click LinkedIn’s “Recommend Button” and are logged in to your LinkedIn account, LinkedIn will be able to associate your visit to our website with you and your user account. We point out that we as the provider of the pages have no knowledge of the content of the transmitted data and their use by LinkedIn.
For more information, please see the LinkedIn privacy statement at: https://www.linkedin.com/legal/privacy-policy
12. Affiliate and affiliate programs
This website contains components of DoubleClick by Google. DoubleClick is a trademark of Google (Google Inc., 1600 Amphitheater Pkwy, Mountain View, CA 94043-1351, USA), under which special online marketing solutions are marketed to advertising agencies and publishers.
DoubleClick by Google transmits data to the DoubleClick server with every impression, click, or other activity. Each of these data transfers triggers a cookie request to your browser. If the browser accepts this request, DoubleClick sets a cookie on your IT system. The purpose of the cookie is to optimize and display advertising. The cookie is used, among other things, to serve and display user-relevant advertisements, as well as to generate reports on advertising campaigns or to improve them. Furthermore, the cookie is used to avoid multiple impressions of the same advertising.
DoubleClick uses a cookie ID required to complete the technical process. For example, the cookie ID is needed to display an ad in a browser.DoubleClick can also use the cookie ID to see which ads have already appeared in a browser to avoid duplication. DoubleClick also allows the cookie ID to track conversions.
A DoubleClick cookie does not contain any personally identifiable information. However, a DoubleClick cookie may contain additional campaign identifiers. A campaign identifier identifies the campaigns you’ve already been in contact with.
Each time you visit any of the pages on this site operated by us and incorporating a DoubleClick component, the Internet browser on your IT system will cause the DoubleClick component to collect data for online advertising and billing purposes from commissions to Google. As part of this technical process, Google will be aware of data that Google uses to create commission billing. Google may understand, among other things, that you have clicked certain links on our website.
You can prevent the setting of cookies by DoubleClick and our website at any time by means of an appropriate setting of your Internet browser. In addition, already set cookies can be deleted at any time via the Internet browser or other software programs.
The use of DoubleClick is in the interests of convenient and easy use of our website. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f DS GMO.
13. Plugins and other services
13.1 Google Maps
On our website, we use Google Maps (API) from Google LLC., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. Google Maps is a web service for displaying interactive (land) maps to visually display geographic information. By using this service you can, for example, see our location and make it easier to get there.
As soon as you visit the subpages in which the map of Google Maps is integrated, information about your use of our website (such as your IP address) is transmitted to Google’s servers in the USA and stored there. This is done regardless of whether Google provides a user account that you are logged in to, or if there is no user account. When you’re logged in to Google, your data will be assigned directly to your account. If you do not want to associate with your profile on Google, you’ll need to log out of your Google Account. Google stores your data (even for non-logged-in users) as usage profiles and evaluates them. According to Art. 6 para. 1 lit.f DS-GVO, such an evaluation is based on the legitimate interests of Google in the display of personalized advertising, market research and / or customized design of its website. You have a right of objection to the formation of these user profiles, and you must comply with this to Google.
US-based Google LLC is certified under the US Privacy Shield, which ensures compliance with the level of data protection in the EU.
The use of Google Maps is in the interest of an attractive presentation of our online offers and an easy findability of the places we have indicated on the website. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f DS GMO.
13.2 Google reCAPTCHA
On this website, we also use the reCAPTCHA feature of Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA (“Google”). This function is primarily used to distinguish whether an input is made by a natural person or abusive by automated and automated processing. The service also includes the sending of the IP address and any other data required by Google for the reCAPTCHA service to Google and is carried out in accordance with Art. 6 para. 1 lit. f DS-GMO on the basis of our legitimate interest in determining the individual will-bearingness of actions on the Internet and the prevention of abuse and spam.
US-based Google LLC is certified under the US Privacy Shield, which ensures compliance with the level of data protection in the EU.
13.3 Google Tag Manager
This website uses Google Tag Manager, a cookie-free domain that does not collect personally identifiable information.
Through this tool, “website tags” (ie keywords that are incorporated into HTML elements) can be implemented and managed through a user interface. By using the Google Tag Manager, we can automatically understand which button, link or which personalized image you have actively clicked on and can then record which content of our website is particularly interesting for you.
The tool also triggers other tags, which may collect data. Google Tag Manager does not access this data. If you’ve opted out at the domain or cookie level, it will remain in effect for all tracking tags implemented with Google Tag Manager.
The use of Google tag Manager is in the interest of convenient and easy use of our website. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f DS GMO.
13.4 Google WebFonts
Our website uses so-called web fonts provided by Google LLC., 1600 Amphitheater Parkway, Mountain View, CA 94043, United States for consistent font representation. When you visit a page, your browser loads the required web fonts into its browser cache to display texts and fonts correctly.
To do this, the browser you use must connect to Google’s servers. As a result, Google learns that our website has been accessed via your IP address.The use of Google Web Fonts is in the interest of a consistent and attractive presentation of our website. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f DS GMO.
US-based Google LLC is certified under the US Privacy Shield, which ensures compliance with the level of data protection in the EU.
13.5 Vimeo (Videos)
On our website are plugins of the video portal Vimeo of Vimeo, LLC, 555 West 18th Street, New York, NY 10011, USA. When you visit a page of our website that contains such a plugin, your browser connects directly to the servers of Vimeo. The content of the plugin is transmitted by Vimeo directly to your browser and integrated into the page. Through this integration, Vimeo receives the information that your browser has accessed the corresponding page of our website, even if you do not have a Vimeo account or are currently not logged in to Vimeo. This information (including your IP address) is transmitted by your browser directly to a Vimeo server in the USA and stored there.
If you are logged in to Vimeo, Vimeo can immediately allocate your visit to our website to your Vimeo account. If you interact with the plugins (such as pressing the start button of a video), this information is also transmitted directly to a server of Vimeo and stored there.
The data processing operations described are carried out in accordance with Art. 6 para. 1 lit. f DS-GVO on the basis of the legitimate interest of Vimeo in market research and the needs-based design of the service.
If you do not want Vimeo to directly assign the data collected via our website to your Vimeo account, you must log out of Vimeo before visiting our website.
The purpose and scope of the data collection and the further processing and use of the data by Vimeo as well as your rights in this regard and setting options for the protection of your privacy can be found in the privacy notices of Vimeo: https://vimeo.com/privacy
For videos of Vimeo, which are integrated on our site, the tracking tool Google Analytics is automatically integrated. This is a separate tracking of Vimeo, to which we have no access and which can not be influenced by our side. Google Analytics uses so-called “cookies” for the tracking, these are text files that are stored on your computer and allow an analysis of the use of the website by you. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there.
This processing is carried out in accordance with Art. 6 para. 1 lit. f DS-GMO based on Vimeo’s legitimate interest in statistical analysis of user behavior for optimization and marketing purposes.
13.6 YouTube (Videos)
We have incorporated YouTube components on this site. YouTube is an internet video portal that allows video publishers to freely watch video clips and other users for free viewing, rating and commenting. YouTube allows the publication of all types of videos, so that both complete film and television broadcasts, but also music videos, trailers or user-made videos via the Internet portal are available.
YouTube’s operating company is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. YouTube, LLC is a subsidiary of Google Inc., 1600 Amphitheater Pkwy, Mountain View, CA 94043-1351, USA.
Each time you visit any of the pages on this site operated by us and which has a YouTube component (YouTube video) incorporated into it, the internet browser on your IT system will be automatically triggered by the respective YouTube component, displaying the corresponding YouTube content Download YouTube component from YouTube. More information about YouTube can be found at https://www.youtube.com/intl/en/about/ . As part of this technical process, YouTube and Google are aware of the specific bottom of our site that you visit.
If the person is logged in to YouTube at the same time, YouTube recognizes by visiting a subpage that contains a YouTube video, which specific bottom of our website you visit. This information is collected by YouTube and Google and associated with your YouTube account.
YouTube and Google will always receive information through the YouTube component that you have visited our website if you are simultaneously logged into YouTube at the time of accessing our website; this happens regardless of whether you click on a YouTube video or not. If such transmission of this information to YouTube and Google is not wanted by you, you can prevent it from logging out of your YouTube account before calling our website.
The use of YouTube is in the interest of convenient and easy use of our website. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f DS GMO.
13.7 Social Media
Plugin on our website social buttons are used by social networks.
In order to increase the protection of your data when you visit our website, these buttons are not fully integrated into the page as plug-ins, but only by using an HTML link. This integration ensures that no connection to the servers of the provider of the respective social network is established when a page of our website containing such buttons is called up. Click on one of the buttons, a new window of your browser opens and calls up the page of the respective service provider, on which you can (if necessary after entering your login data) e.g. press the Like or Share button. The purpose and scope of the data collection and the further processing and use of the data by the providers on their pages as well as the possibility of contact and your relevant rights and setting options for the protection of your privacy can be found in the data protection information of the providers.
Hubspot, Inc. is headquartered in the USA and is certified under the EU-US Privacy Shield. A current certificate can be viewed here. Due to this agreement between the USA and the European Commission, the latter has determined an appropriate level of data protection for companies certified under the Privacy Shield. The data is processed in Ireland and the USA. For website analysis, this website uses Hubspot, Inc. (www.hubspot.com) automatically collects and stores data from which user profiles are created using pseudonyms. In accordance with Art. 6 Para. 1 S. 1 lit. f DSGVO, this serves to safeguard our predominantly legitimate interests in an optimised presentation of our offer as part of a weighing of interests. Cookies may be used for this purpose. The data collected in this context will be deleted after we have ceased to use Hubspot for the intended purpose and at the end of its use.
We also use Hubspot, Inc. technologies on this website for the administration of user accounts. If you contact us via a contact form or a chat and enter your email address, a user account will be created and the communication content will be saved in order to better process these and future enquiries. If you do not enter an email address, no user account will be created and the communication content will not be stored.
We also use Hubspot to send emails. Data processing serves the overall purpose of contract processing pursuant to Art. 6 Para. 1 S. 1 lit. b DSGVO, on the one hand, and of safeguarding our legitimate interests, which predominate in the weighing of interests, in an optimised presentation of our offer, the optimum processing of your enquiries and direct advertising pursuant to Art. 6 Para. 1 S. 1 lit. f DSGVO, on the other hand.
14. Your rights as an affected person
14.1 Right to confirmation
You have the right to ask us for confirmation of your personal data being processed.
14.2 Right to information Art. 15 DS-BER
You have the right at any time to receive free information from us about the personal data stored about you as well as a copy of this data.
14.3 Right to correction Art. 16 DS-BER
You have the right to demand the correction of incorrect personal data concerning you. Furthermore, the data subject has the right to request the completion of incomplete personal data, taking into account the purposes of the processing.
14.4 Cancellation Art. 17 DS-GVO
You have the right to demand that the personal data concerning you be deleted without delay, provided that one of the reasons provided by law applies and the processing is not required.
14.5 Opposition Art. 21 DS-GVO
For reasons arising from your particular situation, you have the right at any time against the processing of personal data relating to you, which, pursuant to Art. 6 para. 1 lit. e (data processing in the public interest) or f (data processing based on a balance of interests) DS-GVO takes action to object.
This also applies to a profiling based on these provisions within the meaning of Art. 4 No. 4 DS-GVO.
If you object, we will no longer process your personal information unless we can demonstrate compelling legitimate grounds for processing that outweigh your interests, rights and freedoms, or the processing is for the purposes of asserting, exercising or defending legal claims.
In individual cases, we process personal data in order to operate direct mail. You may at any time object to the processing of personal data for the purpose of such advertising. This also applies to the profiling, as far as it is associated with such direct mail. If you object to our processing for direct marketing purposes, we will no longer process the personal data for these purposes.
In addition, you have the right, for reasons arising from your particular situation, to object to the processing of personal data concerning us for scientific or historical research purposes or for statistical purposes pursuant to Art. 89 (1) of the GDPR unless such processing is necessary to fulfill a public interest task.
They are free, in the context of the use of information society services, notwithstanding Directive 2002/58 / EC, to exercise their right of opposition through automated procedures using technical specifications.
14.6 Revocation of a data protection consent
You have the right to withdraw your consent to the processing of personal data at any time with future effect.
14.7 Complaint to a regulatory authority
You have the right to complain to a data protection supervisory authority about our processing of personal data.
15. Routine storage, deletion and blocking of personal data
We process and store your personal data only for the period required to achieve the purpose of the storage or as provided by the legislation to which our company is subject.
If the purpose of the storage is omitted or if a prescribed storage period expires, the personal data will be routinely blocked or deleted in accordance with the statutory provisions.
16. Duration of storage of personal data
The criterion for the duration of the storage of personal data is the respective statutory retention period. After the deadline, the corresponding data will be routinely deleted, if they are no longer required to fulfill the contract or to initiate a contract.