Make sure you check our privacy policy

1. Introduction

With the following information we would like to give you as an “affected person” an overview of the processing of your personal data by us and your rights under the Data Protection Act. A use of our internet pages is basically possible without the input of personal data. However, if you wish to use special services of our company through our website, it may be necessary to process your personal data. If the processing of personal data is required and there is no legal basis for such processing, we will generally obtain your consent.

The processing of personal data, such as your name, address or email address, always takes place in accordance with the General Data Protection Regulation (DSV) and in accordance with the country-specific data protection regulations applicable to “empower GmbH”. By means of this privacy policy we would like to inform you about the scope and purpose of the personal data collected, used and processed by us.

We have implemented many technical and organizational measures as controllers in order to ensure the most complete protection possible for personal data processed through this website. Nevertheless, Internet-based data transmissions can generally have security holes, so that absolute protection can not be guaranteed. For this reason, you are free to transmit personal data to us in alternative ways, such as by phone or by post.

2. Responsible expert

Responsible within the meaning of the DS-GVO is the:

empower GmbH, Im Mediapark 8, 50670 Cologne
Telephone: +49 221 99 37 85-0
Email: data-privacy@empowersuite.com

Head of the responsible office: Fabian Willebrand, Stephan Kuhnert

3. Data Protection Officer

The data protection officer can be reached as follows:
Email: data-privacy@empowersuite.com
If you have any questions or suggestions regarding data protection, you can contact our data protection officer at any time.

4. Definitions

The privacy statement is based on the terminology used by the European legislature and legislature in the adoption of the General Data Protection Regulation (GDPR). Our privacy policy should be easy to read and understand for the public as well as for our customers and business partners. To ensure this, we would like to explain in advance the terminology used.

We use the following terms in this privacy policy, including but not limited to:

personal data
Personal data is any information that relates to an identified or identifiable natural person. A natural person is considered to be identifiable who, directly or indirectly, in particular by association with an identifier such as a name, an identification number, location data, an online identifier or one or more special features, expresses the physical, physiological, genetic, mental, economic, cultural or social identity of this natural person can be identified.
affected person
Affected person is any identified or identifiable natural person whose personal data is processed by the controller (our company).
processing
Processing means any process or series of operations related to personal data, such as collecting, collecting, organizing, organizing, storing, adapting or modifying, reading, querying, using, with or without the aid of automated procedures; disclosure by submission, dissemination or other form of provision, reconciliation or association, restriction, erasure or destruction.
restriction of processing
Restriction of the processing is the marking of stored personal data with the aim to limit their future processing.
profiling
Profiling is any kind of automated processing of personal data that consists in using that personal information to evaluate certain personal aspects relating to a natural person, in particular aspects relating to job performance, economic situation, health, personal To analyze or predict preferences, interests, reliability, behavior, whereabouts or relocation of that natural person.
pseudonymization
Pseudonymization is the processing of personal data in such a way that personal data can no longer be attributed to a specific data subject without the need for additional information, provided that such additional information is kept separate and subject to technical and organizational measures to ensure that the personal data not assigned to an identified or identifiable natural person.
processors
The processor is a natural or legal person, public authority, agency or other body that processes personal data on behalf of the controller.
receiver
Recipient is a natural or legal person, agency, agency or other entity to whom Personal Data is disclosed, whether or not it is a third party. However, authorities which may receive personal data under Union or national law in connection with a particular mission are not considered as beneficiaries.
third
Third is a natural or legal person, public authority, body or body other than the data subject, the controller, the processor and the persons authorized under the direct responsibility of the controller or the processor to process the personal data.
consent
Consent is any voluntarily given and unambiguously expressed in the form of a statement or other unambiguous confirmatory act by the data subject for the particular case, by which the data subject indicates that they consent to the processing of the personal data concerning him / her is.

5. The legal basis of the processing

Art. 6 para. 1 lit. A DS-GMO serves our company as the legal basis for processing operations where we obtain consent for a particular processing purpose.

If the processing of personal data is necessary to fulfill a contract of which you are a party, as is the case, for example, in processing operations necessary for the supply of goods or the provision of any other service or consideration, the processing is based on Art. 6 para. 1 lit. b DS-GMO.The same applies to processing operations that are necessary to carry out pre-contractual measures, for example in cases of inquiries regarding our products or services.

If our company is subject to a legal obligation which requires the processing of personal data, such as the fulfillment of tax obligations, the processing is based on Art. 6 para. 1 lit. c DS-GMO.

In rare cases, the processing of personal data may be required to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor to our premises were injured and his or her name, age, health insurance or other vital information would have to be passed on to a doctor, hospital or other third party. Then processing would be based on Art. 6 para. 1 lit. d DS-GMO are based.

In the end, processing operations could be based on Art. 6 para. 1 lit. f DS-GMOs are based. On this legal basis, processing operations that are not covered by any of the above legal bases are required if processing is necessary to safeguard the legitimate interests of our company or a third party, unless the interests, fundamental rights and fundamental freedoms of the person concerned prevail. Such processing operations are particularly allowed to us because they have been specifically mentioned by the European legislator. In that regard, he considered that a legitimate interest could be assumed if you are a customer of our company (Recital 47, second sentence, DS-BER).

6. Technology

6.1 Third-party Hosting

Within the framework of processing on our behalf, a third party provider provide us with hosting and presentation services for our website. We use the following service provider for hosting the respective website:

HubSpot, Inc., 25 First Street, 2nd Floor, Cambridge, MA 02141, USA

The service provider is based in the USA and it is certified under the EU-US Data Privacy Framework (DPF). A current certificate can be viewed here. As a result of this agreement between the US and the European Commission, the latter has established an adequate level of data protection for companies certified under the DPF. Further, we have agreed the application of EU standard data protection clauses with other service providers based in a country outside the EU or the EEA in order to provide suitable guarantees pursuant to art. 46 para. 2 lit. c GDPR.
All data collected in the context of the use of these web pages or in forms provided for the purposes as described below are processed on the servers of the respective service provider. Processing on other servers only takes place as described within this privacy statement.

6.2 Hosting & Content Delivery Network

6.2.1 Amazon Web Services
For the hosting of our website and the presentation of its content, we use the services of the following provider: Amazon Web Services, Inc., 410 Terry Avenue North, Seattle, WA 98109, USA.

All data collected through our website is processed on the provider’s servers.
We have entered into a data processing agreement with the provider in order to ensure the protection of our website visitors’ data and to prohibit any unauthorized disclosure to third parties.

With respect to transfers of data to the United States, the provider has self-certified under the EU-U.S. Data Privacy Framework. On the basis of an adequacy decision adopted by the European Commission, this framework ensures compliance with the EU standard of data protection.

6.2.2 AWS CloudFront
We use a content delivery network provided by the following provider: Amazon Web Services, Inc., 410 Terry Avenue North, Seattle, WA 98109, USA.

This service enables us to deliver large media files, such as graphics, website content, or scripts, more efficiently through a network of geographically distributed servers. Such processing is carried out for the purpose of safeguarding our legitimate interest in improving the stability and functionality of our website pursuant to Article 6(1)(f) GDPR. We have entered into a data processing agreement with the provider in order to ensure the protection of our website visitors’ data and to prohibit any unauthorized disclosure to third parties.

6.2.3 Cloudflare
We use a content delivery network provided by the following provider: Cloudflare, Inc., 101 Townsend St., San Francisco, CA 94107, USA.

6.3 SSL / TLS encryption

This site uses an SSL or Web site to ensure the security of the data processing and to protect the transmission of confidential content, such as orders, login details or contact requests that you send to us as the operator. TLS encryption. An encrypted connection can be recognized by the fact that the address bar of the browser contains an “https: //” instead of an “http: //” and the lock symbol in your browser bar.

If SSL or TLS encryption is enabled, the data you submit to us can not be read by third parties.

6.4 Data collection when visiting the website

In the case of merely informative use of our website, ie if you do not register or otherwise provide us with information, we will only upload data that your browser transmits to our server (in so-called “server log files”). Our website collects a series of general data and information each time a page is accessed by you or an automated system. This general data and information is stored in the log files of the server. Can be recorded the

used browser types and versions,
the operating system used by the accessing system,
the website from which an accessing system comes to our website (so-called referrers),
the sub-web pages, which are accessed via an accessing system on our website,
the date and time of access to the website,
a shortened Internet Protocol address (anonymized IP address),
the internet service provider of the accessing system.

When using this general data and information, we draw no conclusions about your person. Rather, this information is needed to

to deliver the contents of our website correctly,
to optimize the content of our website as well as the advertising for it,
to ensure the permanent functioning of our IT systems and the technology of our website as well
to provide law enforcement with the necessary information for prosecution in the event of a cyberattack.

This collected data and information is therefore statistically evaluated by us on the one hand and furthermore with the aim of increasing the data protection and data security in our company in order to ultimately ensure an optimum level of protection for the personal data we process. The anonymous data of the server log files are stored separately from all personal data provided by an affected person.

The legal basis for data processing is Art. 6 para. 1 p. 1 lit. f DS-GMO. Our legitimate interest follows from the data collection purposes listed above.

6.5 Cookies

To make our website more user-friendly and to enable certain functions, we use cookies, which are small text files stored on your device. Some of these cookies are automatically deleted when you close your browser (“session cookies”), while others remain on your device for a longer period and allow us to save your site preferences (“persistent cookies”). In the latter case, the duration of storage can be found in your web browser’s cookie settings overview.

To the extent that personal data is processed through individual cookies used by us, such processing is carried out pursuant to Article 6(1)(b) GDPR for the performance of a contract, pursuant to Article 6(1)(a) GDPR where consent has been provided, or pursuant to Article 6(1)(f) GDPR for the purpose of safeguarding our legitimate interests in ensuring the best possible functionality of the website and a user-friendly, effective website experience.

You may configure your browser to notify you when cookies are set and to allow you to decide on a case-by-case basis whether to accept them, or to reject cookies in specific cases or generally.

Please note that rejecting cookies may limit the functionality of our website.

7. Transfer of data to third parties

A transfer of your personal data to third parties for purposes other than those listed below does not take place.

We only share your personal information with third parties if:

you your according to Art. 6 para. 1 p. 1 lit. a DS-GVO have given express consent to
the disclosure pursuant to Art. 6 para. 1 sentence 1 lit. f DS-GVO is permitted to safeguard our legitimate
nterests and there is no reason to believe that you have an overriding interest in not disclosing your data,
in the event that disclosure pursuant to Art. 6 para. 1 sentence 1 lit. c DS-GMO is a legal obligation, as well
this is legally permissible and according to Art. 6 para. 1 sentence 1 lit. b DS-GVO is required for the settlement of contractual relationships with you.

8. Contents of our website

8.1 contact / contact form

When contacting us (eg via contact form or email), personal data is collected. Which data are collected in the case of a contact form can be seen from the respective contact form. These data are stored and used solely for the purpose of answering your request or for establishing contact and the associated technical administration. The legal basis for processing the data is our legitimate interest in answering your request in accordance with Art. 6 para. 1 lit. f DS-GMO. If your contact is aimed at concluding a contract, then additional legal basis for the processing is Art. 6 para. 1 lit. b DS-GMO. Your data will be deleted after final processing of your request, this is the case if it can be inferred from the circumstances that the matter in question is finally clarified and provided that no statutory storage requirements are in conflict.

We have engaged a service provider for the technical processing of your inquiries on our behalf. This service provider is based in the USA and is certified under the EU-US Data Privacy Framework. As a result of this agreement between the US and the European Commission, the latter has established an adequate level of data protection for companies certified under the DPF.

8.2 Surveys via Typeform

We use the services of the following provider to conduct surveys: Typeform S.L., Bac de Roda 163, 08018 Barcelona, Spain.

Personal data you enter as part of a survey will be transmitted to Typeform and processed there for the purpose of providing and evaluating the survey.

If, at the end of the survey, you voluntarily provide your contact details and consent to receive marketing emails, this data will be transferred to our CRM system HubSpot. You will then receive an email asking you to confirm your subscription by way of a double opt-in procedure. We will only use your email address to send marketing emails after you have successfully confirmed your subscription.

Further information on data protection at Typeform is available at:
Policy / Legal Overview: https://admin.typeform.com/to/dwk6gt
Trust Center: https://trust.typeform.com

8.3. Use of Hubspot

We use the services of the following provider to offer an online appointment scheduling feature: HubSpot Ireland Ltd., 2nd Floor, 30 North Wall Quay, Dublin 1, Ireland.

For the purpose of scheduling appointments, we collect first and last name and email address, and, where applicable, a telephone number if a telephone appointment is requested, pursuant to Article 6(1)(b) GDPR. This data is transmitted to the provider and stored there pursuant to Article 6(1)(f) GDPR on the basis of our legitimate interest in effective customer management and efficient appointment scheduling and administration.

After the appointment has taken place, or after the agreed appointment period has ended, your data will be deleted by the provider.

We have entered into a data processing agreement with the provider in order to ensure the protection of our website visitors’ data and to prohibit any unauthorized disclosure to third parties.

8.4 Services / Digital Goods

We only transfer personal data to third parties if this is necessary within the scope of the contract, for example to the bank responsible for processing the payment.

A further transmission of the data does not take place or only if you have expressly consented to the transmission. A transfer of your data to third parties without explicit consent, such as for advertising purposes, does not occur.

The basis for data processing is Art. 6 para. 1 lit. b DS-GVO, which allows the processing of data to fulfill a contract or precontractual measures.

9. Newsletter distribution

9.1 Newsletter distribution to existing customers

If you have provided us with your email address when purchasing goods or services, we reserve the right to send you regular offers for similar goods or services, such as those already purchased, from our range by email. For this we do not have to obtain separate consent from you in accordance with § 7 Abs. 3 UWG. In this respect, data processing takes place solely on the basis of our legitimate interest in personalized direct mail in accordance with Art. 6 (1) lit. f DS-GMO. If you have initially objected to the use of your email address for this purpose, we will not send you a mail. You are entitled to object to the use of your email address for the purpose described above at any time with effect for the future by a message to the person named in the beginning. For this purpose, you only have to pay delivery costs according to the basic rates. Upon receipt of your objection, the use of your email address for advertising purposes will cease immediately.

The newsletter is sent on our behalf by service provider to whom we pass on your email address for this purpose. The newsletter is sent via a service provider based in the USA, it is certified under the EU-US Data Privacy Framework, DPF). As a result of this agreement between the US and the European Commission, the latter has established an adequate level of data protection for companies certified under the DPF.

9.2 Advertising Newsletter

On our website you are given the opportunity to subscribe to the newsletter of our company. Which personal data is transmitted to us when ordering the newsletter, results from the input mask used for this purpose.

We inform our customers and business partners at regular intervals by means of a newsletter about our offers. The newsletter of our company can only be received by you if

You have a valid email address and
you have registered for newsletter shipping.

For legal reasons, a confirmation email will be sent to the email address registered by you for the first time for the newsletter. This confirmation email serves to check whether you, as the owner of the email address, have authorized the receipt of the newsletter.

When registering for the newsletter, we also store the IP address of your Internet service provider (ISP) of the IT system you used at the time of registration and the date and time of registration. The collection of this data is necessary to understand the (possible) misuse of your email address at a later date and therefore serves our legal protection.

The personal data collected in the context of registering for the newsletter will be used exclusively to send our newsletter. Subscribers to the newsletter may also be notified by email if this is necessary for the operation of the newsletter service or registration, as might be the case in the event of changes to the newsletter or technical changes. There will be no transfer of the personal data collected as part of the newsletter service to third parties. Subscription to our newsletter may be terminated by you at any time. The consent to the storage of personal data that you have given us for the newsletter can be revoked at any time. For the purpose of revoking the consent, there is a corresponding link in each newsletter. It is also possible to unsubscribe at any time directly from our newsletter via our website or to inform us in a different way.

The legal basis of data processing for the purpose of sending out newsletters is Art. 6 para. 1 lit. a DS-GMO.

9.3 Newsletters Tracking

Our newsletters contain so-called counting pixels. A counting pixel is a miniature graphic that is embedded in such emails that are sent in HTML format to enable log file recording and log file analysis. This allows a statistical evaluation of the success or failure of online marketing campaigns.Based on the embedded pixel, the company can detect if and when an email was opened by you and which links in the email were called up by you.

Such personal data collected via the counting pixels contained in the newsletters are stored and evaluated by us in order to optimize the newsletter distribution and to better adapt the content of future newsletters to your interests. This personal data will not be disclosed to third parties. A deregistration from the receipt of the newsletter, we interpret automatically as a revocation.

Such an evaluation is carried out in accordance with Art. 6 para. 1 lit.f DS-GVO on the basis of our legitimate interests in the display of personalized advertising, market research and / or customized design of our website.

10. Webinars

Webinar registration and hosting (Livestorm)

If you register for a webinar via our website, we process your personal data for the purpose of organizing and conducting the webinar.

The following data is collected:
– First name, last name, email address (mandatory information)
– Telephone number, job title, and the name of your company (optional information)

The processing is initially carried out by us. To host the webinar, we subsequently transfer your details to our processor Livestorm SAS, which stores and processes the data on our behalf.

The legal basis for the processing is Art. 6(1)(b) GDPR and Art. 6(1)(f) GDPR.
A data processing agreement pursuant to Art. 28 GDPR is in place with Livestorm.

11. Web analytics services

11.1 Google Analytics 4

This website uses Google Analytics 4, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which enables us to analyze your use of our website.

By default, Google Analytics 4 places cookies when you visit the website. These cookies are small text files stored on your device that collect certain information. This information also includes your IP address, although Google truncates the last digits of the IP address in order to prevent direct personal identification.

The information is transmitted to Google servers and further processed there. In this context, data may also be transferred to Google LLC, which is based in the United States.

Google uses the information collected on our behalf to evaluate your use of the website, compile reports on website activity for us, and provide other services related to website and internet usage. The truncated IP address transmitted by your browser in connection with Google Analytics is not combined with other Google data. Data collected through the use of Google Analytics 4 is stored for two months and then deleted.

All processing described above, in particular the placement of cookies on the device you use, takes place only if you have given us your express consent pursuant to Article 6(1)(a) GDPR.

Without your consent, Google Analytics 4 will not be used during your visit to the website. You may revoke your consent at any time with future effect. To exercise your right of revocation, please disable this service using the "cookie consent tool" provided on the website.

We have entered into a data processing agreement with Google that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.

Further legal information on Google Analytics 4 can be found at https://business.safety.google/intl/en/privacy/, https://policies.google.com/privacy, and https://policies.google.com/technologies/partner-sites.

Demographic Features

Google Analytics 4 uses the special "demographic features" function and can generate statistics relating to the age, gender, and interests of website visitors. This is done by analyzing advertising and information from third-party providers. As a result, target groups for marketing activities can be identified. However, the data collected cannot be assigned to any specific individual and is deleted after being stored for a period of two months.

Google Signals

As an extension of Google Analytics 4, Google Signals may be used on this website in order to generate cross-device reports. If you have enabled personalized ads and linked your devices to your Google account, Google may, subject to your consent to the use of Google Analytics pursuant to Article 6(1)(a) GDPR, analyze your usage behavior across devices and create database models, including models for cross-device conversions. We do not receive any personal data from Google, only statistical information. If you would like to stop cross-device analysis, you can disable the "Personalized Advertising" function in your Google account settings. To do so, follow the instructions on this page: https://support.google.com/My-Ad-Center-Help/answer/12155764?hl=de

Further information about Google Signals can be found at the following link: https://support.google.com/analytics/answer/7532985?hl=de

UserIDs

As an extension of Google Analytics 4, the "UserIDs" function may be used on this website. If you have consented to the use of Google Analytics 4 pursuant to Article 6(1)(a) GDPR, created an account on this website, and logged into that account on different devices, your activities, including conversions, may be analyzed across devices.

For data transfers to the United States, the provider has self-certified under the EU-U.S. Data Privacy Framework, which, based on an adequacy decision of the European Commission, ensures compliance with EU data protection standards.

11.2 Google Tag Manager

This website uses "Google Tag Manager," a service provided by the following provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter "Google").

Google Tag Manager provides a technical basis for bundling various web applications, including tracking and analytics services, and for calibrating, controlling, and linking them to conditions through a uniform user interface. Google Tag Manager itself does not store any information on user devices or read any such information. The service also does not carry out any independent data analysis. However, when a page is accessed, Google Tag Manager transmits your IP address to Google, where it may be stored. A transfer to servers of Google LLC in the United States is also possible.

This processing takes place only if you have given us your express consent pursuant to Article 6(1)(a) GDPR. Without such consent, Google Tag Manager will not be used during your visit to the website. You may revoke your consent at any time with future effect. To exercise your revocation, please disable this service in the "cookie consent tool" provided on the website.

We have entered into a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.

Further legal information on Google Tag Manager can be found at https://business.safety.google/intl/de/privacy/ and https://policies.google.com/privacy?hl=de&gl=de

11.3 Microsoft Clarity

This website uses the web analytics service of the following provider: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399 USA.

Using cookies and/or comparable technologies, including tracking pixels, web beacons, and algorithms for reading device and browser information, the service collects and stores pseudonymized visitor data, including information about the device used, such as the IP address and browser information, in order to evaluate user behavior on our website for statistical purposes and create pseudonymized usage profiles. Among other things, this makes it possible to analyze movement patterns, so-called heatmaps, which show the duration of page visits and interactions with page content such as text entries, scrolling, clicks, and mouse-overs. As a rule, pseudonymization excludes direct personal identification. Your data is not combined with other clear personal data collected about you in any other way.

All processing described above, in particular the reading or storage of information on the device used, is carried out only if you have given us your express consent pursuant to Article 6(1)(a) GDPR. You may revoke your consent at any time with future effect by disabling this service in the "cookie consent tool" provided on the website.

We have entered into a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.

12. Retargeting/Remarketing and Conversion Tracking

12.1 Meta Pixel

Within our online offering, we use the "Meta Pixel" service of the following provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland ("Meta").

If a user clicks on one of our advertisements placed on Facebook and/or Instagram, the URL of our linked page is expanded using "Meta Pixel" by adding a parameter. After the redirect, that URL parameter is then entered into the user's browser by means of a cookie set by our linked page itself.

This enables Meta, on the one hand, to identify visitors to our online offering as a target audience for the display of advertisements, so-called "ads." Accordingly, we use the service in order to show our Facebook and/or Instagram ads only to users who have shown an interest in our online offering or who have certain characteristics, such as interests in particular topics or products determined on the basis of websites visited, which we transmit to Meta, so-called "custom audiences."

On the other hand, the "Meta Pixel" makes it possible to determine whether users were redirected to our website after clicking on an advertisement and what actions they perform there, so-called "conversion tracking."

The data collected is anonymous to us and therefore does not allow us to draw conclusions about the identity of users. However, the data is stored and processed by Meta, so that a connection to the respective user profile is possible and Meta may use the data for its own advertising purposes.

All processing described above, in particular the setting of cookies for reading information on the device used, is carried out only if you have given us your express consent pursuant to Article 6(1)(a) GDPR. You may revoke your consent at any time with future effect by disabling this service in the "cookie consent tool" provided on the website.

We have entered into a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.

The information generated by Meta is generally transmitted to a Meta server and stored there. In this context, a transfer to servers of Meta Platforms Inc. in the United States may also occur.

12.2 Google Ads Remarketing

This website uses retargeting technology from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland.

For this purpose, Google sets a cookie in the browser of your device that automatically enables interest-based advertising by means of a pseudonymous cookie ID and based on the pages you visit. Any further data processing takes place only if you have agreed with Google that your internet and app browsing history may be linked by Google to your Google account and that information from your Google account may be used to personalize the ads you view on the web. In that case, if you are logged into Google during your visit to our website, Google uses your data together with Google Analytics data to create and define audience lists for cross-device remarketing. For this purpose, your personal data is temporarily linked by Google with Google Analytics data in order to build audiences. In connection with the use of Google Ads Remarketing, personal data may also be transmitted to the servers of Google LLC in the United States.

All processing described above, in particular the setting of cookies for reading information on the device used, is carried out only if you have given us your express consent pursuant to Article 6(1)(a) GDPR. Without such consent, retargeting technology will not be used during your visit to the website.

You may revoke your consent at any time with future effect. To exercise your revocation, please disable this service in the "cookie consent tool" provided on the website.

Details on the processing initiated by Google and on Google's handling of data from websites can be found here: https://policies.google.com/technologies/partner-sites

Further information on Google's privacy policies can be found here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/

12.3 LinkedIn Insight

This website uses retargeting technology from the following provider: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland.

This technology makes it possible to target visitors to our website with personalized, interest-based advertising if they have already shown an interest in our shop and our products. The display of advertising materials is based on a cookie-based analysis of prior and current user behavior.

In cases involving retargeting technology, a cookie is stored on your computer or mobile device in order to collect pseudonymized data about your interests and thereby tailor advertising individually to the stored information. These cookies are small text files stored on your computer or mobile device. You are therefore shown advertising that is highly likely to correspond to your product and information interests.

All processing described above, in particular the setting of cookies for reading information on the device used, is carried out only if you have given us your express consent pursuant to Article 6(1)(a) GDPR. Without such consent, retargeting technology will not be used during your visit to the website.

You may revoke your consent at any time with future effect. To exercise your revocation, please disable this service in the "cookie consent tool" provided on the website.

12.4 Microsoft Advertising

This website uses retargeting technology from the following provider: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA.

All processing described above, in particular the setting of cookies for reading information on the device used, is carried out only if you have given us your express consent pursuant to Article 6(1)(a) GDPR. Without such consent, retargeting technology will not be used during your visit to the website.

You may revoke your consent at any time with future effect.

To exercise your revocation, please disable this service in the "cookie consent tool" provided on the website.

12.5 Microsoft Advertising Universal Event Tracking

This website uses conversion tracking technology from the following provider: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA.

For the use of Universal Event Tracking, a tag is embedded on each page of our website that interacts with the conversion cookie set by Microsoft. This interaction makes user behavior on our website traceable and sends the information collected in this way to Microsoft. The purpose is to allow certain predefined goals, such as purchases or leads, to be statistically recorded and evaluated in order to make the presentation and content of our offerings more relevant to users' interests. At no time do the tags serve to personally identify users.

All processing described above, in particular the setting of cookies for reading information on the device used, is carried out only if you have given us your express consent pursuant to Article 6(1)(a) GDPR. Without such consent, retargeting technology will not be used during your visit to the website.

You may revoke your consent at any time with future effect. To exercise your revocation, please disable this service in the "cookie consent tool" provided on the website.

12.6 Reddit Tracking Pixel

This website uses conversion tracking technology from the following provider: Reddit Inc., 420 Taylor Street, San Francisco, CA 94102, USA.

If you arrived at our website from an advertisement on the provider's domain, the success of that advertisement can be tracked using cookies and/or comparable technologies, including tracking pixels, web beacons, pings, or HTTP requests.

For this purpose, certain device and browser information, including, where applicable, your IP address, is read via the tracking technology in order to record and evaluate user actions predefined by us, such as completed transactions, leads, search queries on the website, or visits to product pages. This enables the creation of statistics regarding user behavior on our website after redirection from an advertisement, which help us optimize our offering.

We have entered into a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.

For the transfer of data to the United States, the provider relies on the Standard Contractual Clauses of the European Commission, which are intended to ensure compliance with EU data protection standards.

12.7 TikTok Pixel

This website uses conversion tracking technology from the following provider: TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland.

We have entered into a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.

13. Website Functionalities

13.1 YouTube

This website uses plugins for the display and playback of videos from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland.

Data may also be transmitted to Google LLC, USA.

When you access a page on our website that contains such a plugin, your browser establishes a direct connection to the provider's servers, at the latest when video playback begins, in order to load the content. In this process, certain information, including your IP address, is transmitted to the provider.

If playback of embedded videos is started via the plugin, the provider also uses cookies to collect information about user behavior, compile playback statistics, and prevent abusive conduct.

If you are logged into a user account with the provider during your visit to the website, your data will be assigned directly to your account when you click on a video. If you do not want your data to be associated with your account, you must log out before clicking the play button.

All of the above processing, in particular the setting of cookies for reading information on the device used, takes place only if you have given us your express consent pursuant to Article 6(1)(a) GDPR. You may revoke the consent you have given at any time with future effect by disabling this service using the "cookie consent tool" provided on the website.

14. Tools and Miscellaneous

14.1 Cookie Consent Tool

This website uses a so-called "cookie consent tool" to obtain effective user consent for cookies and cookie-based applications that require consent. The "cookie consent tool" is displayed to users when they access the website in the form of an interactive user interface through which consent for certain cookies and/or cookie-based applications may be granted by checking boxes. By using the tool, all cookies and services requiring consent are loaded only if the respective user has granted the corresponding consent by checking the relevant box. This ensures that such cookies are set on the respective user's device only if consent has been given.

The tool sets technically necessary cookies in order to store your cookie preferences. Personal user data is generally not processed in this context.

If, in individual cases, personal data such as the IP address is nevertheless processed for the purpose of storing, assigning, or logging cookie settings, such processing is carried out pursuant to Article 6(1)(f) GDPR on the basis of our legitimate interest in legally compliant, user-specific, and user-friendly consent management for cookies and thus in a legally compliant design of our website.

A further legal basis for processing is Article 6(1)(c) GDPR. As the controller, we are under a legal obligation to make the use of technically unnecessary cookies dependent on the respective user's consent.

Where necessary, we have entered into a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.

Further information about the operator and the setting options of the cookie consent tool can be found directly in the corresponding user interface on our website.

15. Rights of the Data Subject

15.1 Applicable data protection law grants you the following data subject rights against the controller with regard to the processing of your personal data, including rights of access and intervention. The requirements for exercising these rights are determined by the legal basis cited in each case:

- Right of access pursuant to Article 15 GDPR;
- Right to rectification pursuant to Article 16 GDPR;
- Right to erasure pursuant to Article 17 GDPR;
- Right to restriction of processing pursuant to Article 18 GDPR;
- Right to notification pursuant to Article 19 GDPR;
- Right to data portability pursuant to Article 20 GDPR;
- Right to withdraw consent granted pursuant to Article 7(3) GDPR;
- Right to lodge a complaint pursuant to Article 77 GDPR.

15.2 Right to Object

IF WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR OVERRIDING LEGITIMATE INTERESTS AS PART OF A BALANCING OF INTERESTS, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO SUCH PROCESSING WITH EFFECT FOR THE FUTURE ON GROUNDS RELATING TO YOUR PARTICULAR SITUATION.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED. HOWEVER, WE RESERVE THE RIGHT TO CONTINUE PROCESSING IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS, AND FUNDAMENTAL FREEDOMS, OR IF THE PROCESSING SERVES THE ESTABLISHMENT, EXERCISE, OR DEFENSE OF LEGAL CLAIMS.

IF YOUR PERSONAL DATA IS PROCESSED BY US FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH ADVERTISING. YOU MAY EXERCISE THIS RIGHT TO OBJECT AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.

16. Duration of Storage of Personal Data

The duration of the storage of personal data is determined by the relevant legal basis, the purpose of processing, and, where applicable, the relevant statutory retention period, such as retention periods under commercial or tax law.

Where personal data is processed on the basis of express consent pursuant to Article 6(1)(a) GDPR, the data concerned is stored until you withdraw your consent.

If statutory retention periods apply to data processed within the framework of contractual or quasi-contractual obligations on the basis of Article 6(1)(b) GDPR, such data will be routinely deleted after those retention periods expire, provided that it is no longer required for contract performance or contract initiation and provided that we no longer have any legitimate interest in continued storage.

Where personal data is processed on the basis of Article 6(1)(f) GDPR, such data is stored until you exercise your right to object pursuant to Article 21(1) GDPR, unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights, and freedoms, or the processing serves the establishment, exercise, or defense of legal claims.

Where personal data is processed for direct marketing purposes on the basis of Article 6(1)(f) GDPR, such data is stored until you exercise your right to object pursuant to Article 21(2) GDPR.

Unless otherwise stated in the other information contained in this notice with respect to specific processing situations, stored personal data will otherwise be deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.

Privacy Policy

1. Introduction

2. Responsible expert

3. Data Protection Officer

4. Definitions

5. The legal basis of the processing

6. Technology

7. Transfer of data to third parties

8. Contents of our website

9. Newsletter distribution

10. Webinars

11. Web analytics services

12. Retargeting/Remarketing and Conversion Tracking

13. Website Functionalities

14. Tools and Miscellaneous

15. Rights of the Data Subject

16. Duration of Storage of Personal Data

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