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Strengthen brand perception with empower® - Continental knows how

September 1, 2021

Continental is one of the most important automotive suppliers worldwide. The transformation from a pure tire manufacturer to an international corporation in the automotive industry has brought many changes and challenges. However, one thing has never changed for Continental: The goal of a consistent brand perception. PowerPoint presentations are part of the automotive supplier's daily business - but making them consistent and design-compliant throughout the entire corporation is often more difficult than expected.

Continental is an empower® customer from the start


Thomas Röhrich Continental AG


"Because a user can create presentations much
faster, easier, and more effectively."

Thomas Röhrich, Head of Brand Communications, Continental AG              

In 2012, Continental faced a problem familiar to many large companies: The agreed-upon corporate design guidelines were not being adhered to. Instead different, sometimes outdated versions of the company's internal PowerPoint master were being used. That contradicted the goal of ensuring consistent brand perception and recognition value. So Continental searched for a solution to that challenge and found empower®.

Since 2012, empower® has been used by Continental Corporation. empower® was still in beta at that time but represented the most promising solution for Continental to embed corporate design in PowerPoint. A lot has happened since then: both companies have grown and evolved. While Continental employed around 130,000 people in 2012, the corporation now employs more than 230,000 people. And empower® is no longer in beta today – we have released version 8.7.

From on-demand solution to holistic office integration

empower® initially served Continental as an on-demand solution to ensure compliance with corporate design but has since been increasingly integrated into the company. empower® is available across the board at Continental, advertised internally and distributed universally. External training service providers are also supplied with empower® by Continental to familiarize employees with the use of empower® in regular Microsoft Office training courses. Approximately 45% of the systems at Continental are currently running with empower®.

empower® slides brings company-wide brand consistency

"With empower®, it's easy to ensure that even presentations by non-experienced PowerPoint users look lively, but most importantly, are consistent in corporate design."

  • Thomas Röhrich, Head of Brand Communications, Continental AG

In addition to consistent brand appearance, another reason for introducing empower® was to enable Continental's employees to work with PowerPoint in a timesaving and productivity-oriented manner. Not only power users, but almost all employees have access to empower®.

Continental uses the slide library of empower® slides very intensively and has expanded it with its own elements. Through quick access to templates and the automatic empower® Design Check to check compliance with corporate design guidelines, empower® brings many advantages in terms of working time optimization and efficiency.

Intelligent chart creation with empower® charts

"empower® charts plays a big role for us [...], further PowerPoint add-ins are not really needed anymore."

  • Thomas Röhrich, Head of Brand Communications, Continental AG

With version 8 of empower®, empower® charts has been introduced at Continental. The ability to quickly create complex charts with PowerPoint was very well received by employees. Automatic completion of diagrams also saves working time and simplifies workflows. Even old diagrams can be converted into a new empower® chart in no time at all.

Take advantage of empower® too

The cooperation between Continental and empower® shows that a corporation can benefit from the use of empower® in many areas. empower® is an effective solution to ensure enforcement of your corporate design and a consistent brand perception. At the same time, empower® supports optimized and efficient work with Microsoft Office applications. Follow Continental's lead and get started with empower®.

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