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RTL strengthens key account with empower®

August 1, 2021

The Cologne-based media group RTL Deutschland is Europe's leading provider of motion pictures. The multimedia content of the group is present on all screens, from TV to PCs/laptops and tablets to smartphones. The company's success story began with the launch of RTLplus in 1984.

"The best feedback I've gotten is from old colleagues who say they don't know how
to create presentations without empower® anymore." 

Frederik Horst, Senior Marketing Manager, Mediengruppe RTL

Advertising clients have a choice of many different channels and advertising formats. Together with the key account managers, a tailor-made concept is developed. The marketing team at RTL creates thousands of PowerPoint slides for the key account managers to present the different channels, formats and analyses - which has become increasingly complex and difficult over time. The corporate design was not adhered to, content was not used or was not up-to-date.

Sales enablement made easy

RTL researched the slide management software market and decided to implement empower® across the company. Through the empower® library, content can be shared with relevant stakeholders and updated quickly. Product management employees are responsible for keeping all slides for their TV channels up to date, and key account managers can access the slide library from anywhere and create effective sales presentations.

empower® has become an integral part of the company and ensures that sales has access to all the latest slides and presentations provided by marketing at all times. Key account managers save a lot of time when creating presentations and can always rely on using the latest slide versions provided by product marketing.

Find out in our interview with Frederik Horst how Mediengruppe RTL has realized sales enablement by optimizing presentation creation and management.

Contact us and we will show you how we can also support your sales team by always having the right content at hand. 

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