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What is brand asset management? How is it different from digital asset management? Why do we need brand asset management at all? Which brand asset management software is available? We answer these questions in this article and give you an insightful overview of the topic of brand asset management.
Brand asset management can easily be confused with digital asset management and brand management in general. The three terms digital asset management, brand asset management, and brand management build on each other. Brand asset management is an extension of digital asset management, and both of them make brand management easier. You can see what that means in the next three sections.
Digital asset management: Most people should be familiar with digital asset management. Digital asset management is a central portal for internal company media files (assets), such as images, graphics, or text elements. You can find more detailed information about digital asset management in our article:
Brand asset management: A brand asset management solution, on the other hand, provides a library for brand- and corporate design-related media content, icons, logos and documents. Brand asset management includes two other important functions: the corporate style guide and a workspace to collaborate across teams. The collaboration workspace is your central work environment where all media and the corporate style guide are available to all users.
Brand management: Brand management encompasses the two asset management systems, plus the areas of market analysis, strategy, brand identity, corporate design, brand consistency, and implementation.
Brand asset management is a central workspace that connects the brand style guide of a company with the company’s digital asset management libraries, making them accessible to employees and external staff. A brand asset management platform minimizes corporate design errors since everything brand-related happens in one place.
You should think about how you can ensure everyone can create brand-compliant presentations, documents, and e-mails in MS Office.
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