Brand Control logo

Make it easy for users to stick to your brand — not to ignore it. 

Content Enablement Logo

Make it easy for users to find the right content instantly.

Content Creation logo

The solution for maximum efficiency in presentation creation.

Document Automation logo

The document editing and assembly process is streamlined.


Learn more about our clients and their success stories


Integrate empower® with your existing applications.


Get practical office tips, inspirational stories, and exclusive market assessments of the MS Office world


Find MS Office related guides, e-books, whitepapers, videos, infografics and more 


Everything you need to know about the MS Office world. Clearly summarized.


The Ultimate Global Office Suite Study - conducted by Nielsen


The Ultimate Office Suite Study for USA - conducted by Nielsen


Download our global PowerPoint Study conducted by Nielsen


Our support is always there for you. You can also reach out to our Help Center. 


Our empower® Best Practice Series shows empower use cases in short 15min videos


Learn about our values and why we get out of bed every morning


Find out more about our very unique relationship with Microsoft


An overview of the press releases about empower


Contact us at any time if you have any questions or feedback


Your data is private and secure with empower®


Find out now about the most important reasons for a career with us! Apply now!


The Big PowerPoint Study

What really eats up our time and what we can do about it.
Carried out by GfK.

powerpoint study

How much time do company employees spend with PowerPoint?

What eats up the largest amount of time when using PowerPoint?

To what extent do PowerPoint presentations strengthen brand communication?

What really eats up our time …

… and what you can do about it!

PowerPoint Usage in Companies

Presenting and conveying information – that’s the basic goal when creating presentations. An employee spends an average of 20 working hours every month using PowerPoint. But which tasks eat up the largest amount of time? How do users go about creating presentations and what role does brand communication play? A study carried out by GfK on behalf of empower® focused on the use of PowerPoint in business environments revealed a number of surprising findings.


Eliminating wasted time, winning back valuable time

Presentations don’t just convey information; they also communicate the company’s brand through corporate design. 40 percent of the time that people spend using PowerPoint is dedicated to formatting. That’s an average of 8 hours every month, and a large portion of this time is actually spent repeating the same work done on the previous presentation, and the one before that, and the one before that, and so on. An automation potential of 34 percent is hidden there, time that could be freed up for other tasks.

Employees spend an awful lot of time formatting – but does each detail of the presentation actually reflect the official corporate design? The results of the PowerPoint Study show why this often isn’t the case! When people (mis)use PowerPoint, they don't just lose time that they could use more effectively for other tasks, they also degrade brand communication.

Methodology and Scope of the PowerPoint Study

The PowerPoint study carried out by GfK is the most comprehensive study on the use of PowerPoint in a business environment. More than 1,000 office workers in companies from different industries – such as, for example, finance, manufacturing, and professional service providers – contributed to the online survey.

The study covers the following topics:

  • Proportion of working time spent using PowerPoint
  • Number of tasks carried out per employee
  • Corporate-design conformity of all PowerPoint presentations
  • Automation potential achievable within PowerPoint
  • PowerPoint skills (basic, advanced, professional) and training requirements

The study includes not only an overview of common PowerPoint skill levels, but also potential solutions to increase efficiency.

Take a sneak peek inside:

Create more time for more important things.

In addition to the PowerPoint study, empower® asked companies in a global user survey, to what extent potential automation could actually be exploited with the help of the PowerPoint add-in empower® slides. The survey showed that users of empower® slides reduced the amount of time spent on PowerPoint, while significantly increasing presentations’ conformity with companies’ corporate design.

You can find more information on how you can exploit the automation potential of PowerPoint here.


I'm ready to download!

powerpoint study