The Big PowerPoint Study

Presentations don’t just convey information; they also communicate the company’s brand through corporate design. 40 percent of the time that people spend using PowerPoint is dedicated to formatting. That’s an average of 8 hours every month, and a large portion of this time is actually spent repeating the same work done on the previous presentation, and the one before that, and the one before that, and so on. An automation potential of 34 percent is hidden there, time that could be freed up for other tasks.

Employees spend an awful lot of time formatting – but does each detail of the presentation actually reflect the official corporate design? The results of the PowerPoint Study show why this often isn’t the case! When people (mis)use PowerPoint, they don't just lose time that they could use more effectively for other tasks, they also degrade brand communication.

The PowerPoint study carried out by GfK is the most comprehensive study on the use of PowerPoint in a business environment. More than 1,000 office workers in companies from different industries – such as, for example, finance, manufacturing, and professional service providers – contributed to the online survey.

The study covers the following topics:

• Proportion of working time spent using PowerPoint
• Number of tasks carried out per employee
• Corporate-design conformity of all PowerPoint presentations
• Automation potential achievable within PowerPoint
• PowerPoint skills (basic, advanced, professional) and training requirements