How much time do company employees spend with PowerPoint?
What eats up the largest amount of time when using PowerPoint?
To what extent do PowerPoint presentations strengthen brand communication?
Presenting and conveying information – that’s the basic goal when creating presentations. An employee spends an average of 20 working hours every month using PowerPoint. But which tasks eat up the largest amount of time? How do users go about creating presentations and what role does brand communication play? A study carried out by GfK on behalf of empower® focused on the use of PowerPoint in business environments revealed a number of surprising findings.
Presentations don’t just convey information; they also communicate the company’s brand through corporate design. 40 percent of the time that people spend using PowerPoint is dedicated to formatting. That’s an average of 8 hours every month, and a large portion of this time is actually spent repeating the same work done on the previous presentation, and the one before that, and the one before that, and so on. An automation potential of 34 percent is hidden there, time that could be freed up for other tasks.
Employees spend an awful lot of time formatting – but does each detail of the presentation actually reflect the official corporate design? The results of the PowerPoint Study show why this often isn’t the case! When people (mis)use PowerPoint, they don't just lose time that they could use more effectively for other tasks, they also degrade brand communication.
The PowerPoint study carried out by GfK is the most comprehensive study on the use of PowerPoint in a business environment. More than 1,000 office workers in companies from different industries – such as, for example, finance, manufacturing, and professional service providers – contributed to the online survey.
The study covers the following topics:
The study includes not only an overview of common PowerPoint skill levels, but also potential solutions to increase efficiency.
In addition to the PowerPoint study, empower® asked companies in a global user survey, to what extent potential automation could actually be exploited with the help of the PowerPoint add-in empower® slides. The survey showed that users of empower® slides reduced the amount of time spent on PowerPoint, while significantly increasing presentations’ conformity with companies’ corporate design.
You can find more information on how you can exploit the automation potential of PowerPoint here.