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Don't miss our new infographic on brand strategy. Everything you need to know about the different types and the development of a brand strategy is explained in our infographic. In a compact and easy-to-understand way, we answer the three most important questions about implementing or adapting your brand strategy.
If you can't answer these questions right away, that's no problem: Just take a quick look at our infographic, and you will get the overview. You are also welcome to share this article with your colleagues using the social buttons on the left.
More information about brand strategy can be found in our article: Your brand Strategy: Definition, types, and development
As part of the brand strategy, the focus is also on brand communication. There are tools that support companies in the implementation of a consistent brand communication. Many companies have already equipped themselves with software solutions for brand management. In the Microsoft Office area, our add-in empower® is one of the most popular and most frequently used tools, with more than 2,000,000 users worldwide.
empower® is a modern Microsoft Office add-in suite. It simplifies work with Word, Excel, PowerPoint and Outlook. Key functions include a central library for all documents and templates, central e-mail signature management, and automation for corporate design-compliant formatting.