The following infographic shows you the 7 must-haves that should not be missing in any brand guidelines. Find out which points you have already implemented and which you can still add to your guide.
Why are Brand Guidelines so important?
Established brand guidelines serve as guidelines for employees to present the brand internally and externally. A branding guide prevents common mistakes or deviations in corporate communication - which strengthens both brand communication and corporate identity.
Where are brand guidelines used?
- PowerPoint presentations
- E-mail signatures
- Word templates
- Website
- Banner/ billboards
- Social media graphics
- etc.
You can find this and other information on the topic of brand guidelines in our article: Adhere to brand guidelines company-wide at the push of a button.
Do not forget: The MS Office area should also be consistent
Only approximately 50% of all office documents produced by companies comply with the corporate design. One of the biggest challenges in the area of brand and corporate communications is to adhere to the design and branding guidelines throughout the company.
With empower® you can implement your developed Brand Guidelines directly in MS Office and integrate the style guide in the ribbon. In addition, empower® checks all Office documents for compliance with your Brand Guidelines. Old presentations can be adapted to the current design with just a few clicks. In addition, Word templates, PowerPoint slides, images, etc. can be stored in the company-wide empower® Library. The material can be easily edited there collectively, updated and then used in the uniform design.
For more information, please visit our empower® website. We are happy to answer your questions by e-mail or phone.
Infographic: Brand Consistency checklist
Your brand Strategy: Definition, types, and development
