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Your new brand in Microsoft Office with empower® in just a few clicks
All Office templates & signatures always up-to-date and available for everyone
All Office documents & signatures designed from a single source
The right content, at the right time, in the right place
Strengthen efficiency and collaboration in your company
Get practical office tips, inspirational stories, and exclusive market assessments of the MS Office world
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Everything you need to know about the MS Office world. Clearly summarized.
The Ultimate Global Office Suite Study - conducted by Nielsen
The Ultimate Office Suite Study for USA - conducted by Nielsen
Download our global PowerPoint Study conducted by Nielsen
Our support is always there for you. You can also reach out to our Help Center.
Our empower® Best Practice Series shows empower use cases in short 15min videos
Learn about our values and why we get out of bed every morning
Find out more about our very unique relationship with Microsoft
An overview of the press releases about empower
Contact us at any time if you have any questions or feedback
Our add-in suite will make MS Office easy, efficient and brand compliant.
Our add-in for MS PowerPoint with a slide library, corporate design check and productivity tools
Our add-in for MS PowerPoint to create professional charts like waterfall and gantt charts in no time
Our add-in for MS Word to create consistent documents with all legal information up-to-date
Our add-in for MS Outlook to manage email signatures for enterprises
Our add-in for MS Excel to create highly professional Excel spreadsheets in no time
Integrate empower® with your existing applications
Learn more about our clients and their success stories
Your new brand in Microsoft Office with empower® in just a few clicks
All Office templates & signatures always up-to-date and available for everyone
All Office documents & signatures designed from a single source
The right content, at the right time, in the right place
Strengthen efficiency and collaboration in your company
Get practical office tips, inspirational stories, and exclusive market assessments of the MS Office world
Find MS Office related guides, e-books, whitepapers, videos, infografics and more
Everything you need to know about the MS Office World. Clearly summarized.
The Ultimate Global Office Suite Study - conducted by Nielsen
The Ultimate Office Suite Study for USA - conducted by Nielsen
Download our global PowerPoint Study conducted by Nielsen
Our support is always there for you. You can also reach out to our Help Center.
Our empower® Best Practice Series shows empower use cases in short 15min videos
Learn about our values and why we get out of bed every morning
Find out more about our very unique relationship with Microsoft
An overview of the press releases about empower
Contact us at any time if you have any questions or feedback
Globalization has a major impact on companies’ market positioning and brand management. Even though globalization increases competition, companies can expand their target group and become internationally active. A global brand mixes globalized elements into its marketing strategy.
Digitization also offers opportunities for internal optimization, for example, through automated work processes. Brand assets and brand communication can be managed digitally. Companies can take advantage of rapidly changing digital trends and new communication modes.
What do you need to look out for in international brand management? What role does digitalization play in brand asset management? Which systems can help with the internationalization of a company?
Robust corporate identity and brand management foster recognition among international customers and, if the experience is positive, loyalty to the brand. Financial benefits for companies arise, for example, when product packaging is consistent worldwide. Globalized branding leads to economies of scale, not just for packaging but also for visual communication to market the products.
For a target group, a globalized brand makes it easier to find familiar products and services when travelling abroad. Good examples of this are Coca-Cola or McDonald’s. Shoppers actually prefer globally represented brands! According to Business Powerhouse, there are 3 reasons why:
But the competition never sleeps. What happens if your company cannot keep up with international sales because consistent branding takes up too much of your sales team's time?
With empower® Slides, your corporate guidelines are automatically implemented in PowerPoint and your digital assets are available to all employees. Our handy sales enablement solution helps you craft consistent and appealing brand-compliant slides and update them with just one click. And the handy DeepL translation feature of empower® Slides translates your presentations for international clients in a flash, without losing slide format.
Successful global branding and brand management is no simple undertaking. Cultural differences can lead to misunderstandings in communication. You may have a symbol in your corporate design that can be misunderstood in other countries.
Your target audience in a host country may be different from your home country. It is important to adapt corporate design and brand management to appeal to as many target groups as possible. Local experts can help you avoid cross-cultural pitfalls while managing your brand internationally.
It is worth to consider rebranding your company before taking the first step towards internationalization. The empower® rebranding solution for Microsoft Office supports you in the company-wide renewal of your corporate design. Documents and email signatures can be easily updated and correctly transferred to the new design with empower®.
Digitization creates new opportunities for global brand management. In classic brand management, communication was one-sided; customers only received the company's message.
Digitization opens new communication channels such as social media and email marketing. Companies now communicate directly with their customers, and "connected customers" share their experiences with companies. Communication processes are much faster, and brand asset management also takes place digitally via specialized software.
empower® helps you and your employees in digital workplaces and integrates your digital asset management system seamlessly into Microsoft Office programs. Your team directly accesses and uses approved digital assets, such as images and documents. This saves time, not only during rebranding but also in everyday work steps.
Global companies like Merck KGaA uses the empower® DAM integration company-wide. Take a look at our clients’ experience with the empower® rebranding solution and our digital asset management integration.
Especially in an international company, a sound brand asset management system is at the core of solid brand management. Employees need access to brand-specific files such as style guides and graphics.
Good brand asset management...
Digital asset management refers to the storage of digital files and graphics. On the other hand, brand asset management connects this repository with the workplace and makes digital assets accessible to employees.
MarTech tools simplify many brand management tasks. Chatbots can serve as the first point of contact for information. Social media tools automate implementation of marketing strategies and help analyze ongoing campaigns. Your marketing team can quickly respond to client communications.
Learn more about MarTech tools and trends at MarTech events to pick the right one for you and your company.
In addition to marketing-focused tools, you should consider brand management systems. While digital asset management manages a company's digital content, brand management systems create and maintain corporate identity-compliant presentations and other assets. They help implement brand consistency.
We have researched the 5 best brand management software tools for you!
Pay close attention to the following features when evaluating a brand management system:
Your international brand is your companies’ business card. Yet around 50% of all Microsoft Office documents do not comply with corporate design. Especially in an international market, competition is fierce and consistent branding is essential to present a professional image to your customers. In addition to our tips on adhering to brand guidelines, our empower® brand management solution automatically helps everyone adhere to the corporate design.
empower® Slides makes complying with design guidelines in PowerPoint easy! Even old presentations can be adapted to your brand with just a few clicks. With empower® Integrations, all images are available to your employees for use in Office. Our central Library lets you easily share and update templates with your team.
Impress your international clientele without worrying about maintaining your brand correctly. Contact us and get started with the brand management solution from empower® today!
These Stories on Corporate Design
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