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5 top brand management software tools for 2021

Katharina Kampen
June 7, 2021

Equally with brand management software and corporate communication, different tasks require different solutions. However, companies looking for suitable brand management tools face a wide range of options. In this blog post, we present five top brand asset management applications that make your life easier and your brand stronger.

What is brand management software?

Brand management is one of the most important tasks in corporate communications. It encompasses presenting and communicating the company and its brand identity in a uniform, consistent, error-free, and effective manner. Considering the volume of documents, e-mails, digital and analog advertising media, etc., that undertaking can easily become a mammoth task without support.

This is exactly where brand management tools come into play. Brand management software solutions ensure that the uniform appearance of your brand is communicated strategically, efficiently, and in an interconnected manner. All your documents, presentations, etc. can be stored and edited by the team in cloud-based libraries. Well thought-out brand management software facilitates workflows considerably, not only with regard to brand and corporate communication, but also company-wide.

#1 BrandMaker – a brand asset tool focused on marketing

Brand Maker

Marketing and brand communication go hand in hand. The brand management software "BrandMaker" has set itself the goal of simplifying marketing resource management. It declares war on long spreadsheets and minimizes reporting efforts. Among other features, BrandMaker includes a Digital Asset Manager, a cloud-based library for all your digital and multimedia content.
For corporate communications, BrandMaker’s "Brand Portal" is particularly interesting. Here, employees, partners, and agencies can access the central knowledge base of your brand. Depending on access rights, all parties can request materials, retrieve relevant marketing info, and edit it in line with the brand.

#2 Chorus – the brand asset management tool for content creators

third light brand management software tool

Third Light's brand management application "Chorus” was developed primarily for companies that work with many different digital media. Examples include marketing agencies, photo and video studios, and publishers. The heart of Chorus is its cloud-based file system. It enables easy working with all media files stored there. These can be synchronized, shared, and edited by all team members in real time. The direct messaging function further facilitates collaboration.

#3: Kontentino – a brand management tool for social media content

kontentino

Social media like Instagram, Facebook, Twitter, etc. play a decisive role in brand and corporate communications. These channels are suited not so much for direct marketing. Instead, they are ideal platforms for creating communities and using them to communicate your brand. This is exactly where the brand management application "Kontentino" comes in. With Kontentino, you can coordinate your team's workflow, create content as a team and schedule its release.
The core of this brand management tool is its organization planner and social media calendar where content can be easily added using drag-and-drop.

#4: Canva – a brand management software solution for creative projects

canva

The free design software “Canva” is a must-have for many small and medium-sized companies that want to craft creative content that complies with corporate design. The usability of the software is convincing: its many templates make it easy to create different content formats in sync with brand guidelines. Also, it facilitates developing, sharing, and editing projects together in real time. The free version of this brand management tool provides you and your team with 5GB of online storage for digital assets.

#5: empower®: brand management software focused on MS products

empower Office Add-in

The empower® add-in suite for MS Office belongs among the top 5 brand asset management tools. Our software solutions focus on the core MS Office programs - Word, Outlook, PowerPoint, and Excel. empower®’s goal is to present all your MS documents in a uniform look according to the guidelines in your style guide. All team members can access templates, signatures, and slides via the central library. Design checks included in this brand management software automate the correction of corporate design deviations. Its productivity tools lead to a considerable reduction in workload per MS Office user of around 30%.

The brand management software tools from empower® easily connect to various DAM systems. The brand elements stored there - images, icons, graphics, etc. - can be used directly in MS-Office.

Brand management software that suits you

The variety of different brand management software is overwhelming at first glance. The key is to find the solution that will be most helpful to you and your team.

It helps to analyze your team's workflow in detail when choosing brand management tools. Pay attention to all the processes that take place every day. Then highlight the areas that take up a lot of time and can possibly be optimized. That way, you can better see what features your brand management tools need to have. Also keep in mind who works with the software most often. That highlights the necessary access options that the brand management software should provide.


The MS Office add-in suite empower® - especially regarding the uniform appearance of your corporate design on all MS Office applications - is a must-have brand management tool for every company. The best next step is to get to know empower® yourself: Get started!

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